AOL Opens Up

America's largest online service is losing subscribers by the millions. So how are they going to keep up with the Googles, Yahoos and MSNs of the Web? By opening up their guarded doors and give away content.

Just recently AOL is beta testing a new home page that looks familiar to Yahoo and MSN. Plenty of links, search boxes, stories, photos and yes, lots of ads. And THAT is how they plan to make money. Give away content, grab more eyeballs and charge a lot of money for the ads.

Take a look at the new AOL home page. Like it or not? How 'bout their strategy?