Wanna See Something Cool?

I can't tell you much yet about Sony's new LCD TV dubbed Bravia, but there has been a huge buzz about its debut commercial. It was directed by Jonathan Glazer whose credits include videos for bands such as Jamiroquai, Massive Attack and Radiohead and some memorable ads for Guinness and Stella Artois.

The spot features massive paint explosions and, according to the press release, took 10 days and 250 people to film. Huge quantities of paint were delivered in trucks and mixed on site by 20 people. If that doesn't sound fun the cleaning took 5 days and 60 people.

70,000 liters of paint were used, 380 single bottle bombs and over 300 mortars. Though some of the mid-air paint explosions look a bit fake, I'm not complaining. Kind of makes you want to learn more about that new LCD they are pitching.