America Online Is History

The official name had long been played down in favor of initials, particularly as the company expanded overseas, but now the Time Warner subsidiary has officially jettisoned the words attached to the initials.

15 years after blazing the Internet trail, the company is now simply AOL. "Our company long ago accomplished the mission implied by our old name ... we literally got America online," said Jon Miller, Chairman and CEO of AOL. "Our new corporate identity better reflects our expanded mission - - to make everyone's online experience better. Plus, consumers in the US and around the world already know us by our initials," he added.

I kind of liked my name for AOL..."Internet For Dummies." That actually never caught on with the general public.