The High-Tech Texan Blog

Monday, February 11, 2008

Yahoo Poo Poos MS Offer, Starbucks Drinks In AT&T

Classic negotiation tactic. Deal Making 101.

As expected Yahoo rejected Microsoft's offer of $31 per share. Not to worry that the offer was 62% above Yahoo's market value at the time, right?

What? You think Yahoo was going to take the first offer? Hells no. They are either buying more time to look for another suitor, er partner, like AOL or Jerry Yang & Co. want to right the online ship themselves.

Personally I would not want to play chicken with Steve Ballmer. Microsoft's next move may be to take the $44.6 billion offer directly to Yahoo shareholders.

Other news stealing headlines today from Amy Winehouse include an announcement from Starbucks that it is dropping T-Mobile as its in-store WiFi provider. Regional AT&T Chief Ed Cholerton gave me a heads up last week that they were going to be the coffee chain's new WiFi partner. I must have been too stoked up on caffeine to report it here.

The good news for consumers about this move is that AT&T will offer many users free service. Got U-verse or DSL? You'll be spending time at Starbucks with your laptop and free access. AT&T remote business access services members are also set as are Starbucks prepaid card holders.

Worse case scenario is that you can pay AT&T $19.99 a month for access and use the WiFi service not only at 7,000+ U.S. Starbucks but also at 17,000 more AT&T hot spots in the country. Between McDonald's, Barnes & Noble and now Starbucks, who needs citywide WiFi?

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