The High-Tech Texan Blog

Wednesday, January 30, 2008

Another new communication innovation

Here's a little secret (or sneak preview) of something pretty unique that will be happening very soon at some of our local radio stations.

Talk radio hosts pride ourselves on talking to and with our listeners. It's been easy...dial 713-212-5950 (for my particular station) and you can get on the air. For several years we have been reading emails at computers in front us (for some of us who know how to use email) and last year we implemented an IM feature (again, for some of us who know what IM is).

I have hosted my own videoconference silmulcast since 2006 and soon we will put the power of communicating with us in the hands of a device that most everyone has - a cell phone!

Our AM stations (The 9-5-0, 790 The Sports Animal and NewsRadio 740 KTRH) will soon launch a texting service to contact the hosts and receive breaking news, sports, weather, traffic, contests and of course, the all-important technology news and updates.

I volunteered to jump start this effort which will begin on-air in a few weeks. HOWEVER, for my blog readers, go ahead and join now. Ssshhhh...

From your cell phone, text TECH to 777111. Welcome to to my club. You'll never know what you'll get.

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  • That surprise doesn't include ads does it? It's an important question.

    By Blogger mikemcguff, at 11:51 PM  

  • At this point, no stand-alone advertising messaging is planned.

    My guess is that some texts may be "brought to you by" a sponsored company at some point but as of now we plan to send texts out just before my show to remind people to tune in and to send really big news as it warrants.

    The feature will mostly be used for listeners to quickly and easily send messages to the hosts, respond to on-air polls and probably to rag on us.

    I think it will be useful as many more listeners tune in from their car and while they are away from their computers. Probably will receive more texts than I do emails.

    By Blogger The High-Tech Texan, at 12:00 AM  

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