The High-Tech Texan Blog

Friday, September 07, 2007

Clear Channel Actually Does Something Good (I Think)

Maybe one day you'll be able to push a button a get a HD podcast of your favorite Clear Channel radio show.
Clear Channel Radio will soon offer high-definition digital radio
broadcasts
on Apple iPods as part of the computer company's Apple iTunes
service.

Through Polk Audio's I-Sonic Entertainment System 2, Apple iPod users
will be able to listen to as well as push a button to purchase songs broadcast
in HD digital radio.

Clear Channel Radio has been working to make HD2 multicasts available
through its terrestrial radio stations. By purchasing a high-definition
receiver, radio listeners can access multiple channels through a single
broadcast.

The company has been making digital channels available to listeners
through the sale of multicast devices at retailers.

Clear Channel Radio currently broadcasts more than 400 stations in HD
digital radio and more than 300 additional HD2 multicast channels.

"Apple has been a strong supporter of radio, previously making an FM
tuner available for the iPod, and we view their support of HD digital radio as
an enormous opportunity," Clear Channel Radio President and CEO John Hogan says.

"All of our FM stations broadcasting in HD digital radio will be
available on these important and unprecedented devices," he says. "With
substantial gains in online and on-demand programming already under our belt,
there should be no doubt of radio's ability to constantly evolve and embrace new
technology. The iPod is not a competitor to radio; it is a collaborator in
connecting with consumers on a continual basis."

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2 Comments:

  • Garf,

    I can't believe you let the "high-definition" description through...
    "HD Radio" = "Hybrid Digital/analog"
    not "high-definition"

    By Blogger David, at 7:34 AM  

  • You're right. I shoulda caught that.

    The "HD" in HD Radio does not stand for High Definition as technically you can't have high def radio signals. It's actually more of a marketing play so consumers can understand that it's a new, digital, better quality signal.

    By Blogger The High-Tech Texan, at 1:07 PM  

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